The Pin Coach

Helping website owners and online entrepreneurs drive traffic and increase conversions with Pinterest.


Case Studies


Meghan McDonald, co-founder of Conscious Lifestyle Magazine

Meghan is the co-founder of Conscious Lifestyle Magazine, a digital publication and a platform for the world’s leading conscious thinkers, philosophers and thought leaders. With her partner Justin, they have always worked very strategically to grow their traffic from a variety of sources. With so much valuable and interesting content in the form of articles on their website, they had previously been getting a very high number of visitors from Google, but when an algorithm in the Google search engine changed, their reach was greatly impacted. They had also worked hard to promote content on Facebook and Instagram, but without a paid ads budget, it was hard to gain traction on those platforms. They knew Pinterest was THE place for organic traffic generation so we got to work cleaning up their previously neglected account, making new pin designs for all of their content, and implementing my strategies. I knew we would see progress but even I was surprised by how quickly and significantly their traffic grew. In just the first few months alone we increased their monthly average pageviews from just under 800 per month, to nearly 50,000 monthly pageviews from Pinterest, alone! That's bigger than 60x increase in a matter of months and despite some initial ups and downs, that traffic has held up over time. 

When we started, we had no system or process/approach for managing our Pinterest account. She taught us exactly how to use Pinterest to grow our traffic and to optimize our content to be easily shareable on Pinterest. Taking over full management of our account, she took care of everything! And it made everything so easy, but she also empowered us with the exact steps to take to continue to optimize and grow our Pinterest audience after our work together ended. Very quickly, Pinterest became a big source of additional traffic, diversifying our traffic sources beyond Facebook and Instagram. Working with Louise was a great business decision. She's fantastic and does expert, high-quality work.

Meghan McDonald

Mark Brenwall, founder of

Mark owns an ecommerce site selling Crossfit gear and fitness tools. He had been working hard on a content marketing strategy, publishing several articles weekly on the site's blog, but he wasn't making the most of social media to drive traffic to his blog and website and get more exposure for his products and email list.  We worked together for one month to get the account cleaned up and the strategy into shape by creating Pinterest-optimized images and publishing them more frequently, in addition to finding content to curate. Within the first month, Mark had started to generate substantial traffic from Pinterest and in the month after working together, he started to see days with 1000 visitors JUST from Pinterest!

Before working with Louise, we had a bunch of stuff up on Pinterest but had no strategy. Through our coaching and strategy sessions, I got a clear and simple strategy to get a ton more traffic from this social media platform. Before this, I basically had no idea what to do on Pinterest to make an impact. If you're looking for a simple and straight-forward strategy to dominate Pinterest, look no further.

Mark Brenwall

Jessica Stier of Desserts with Benefits

Jessica is the healthy desserts queen, but she was not delighted to hear that her competitors were outperforming her traffic-wise, despite the fact that her content, recipes and photos were some of the best on her topic. Her pinning schedule wasn't consistent, and she would often share pins for her new posts to a bunch of boards, back-to-back without shuffling her queue or paying attention to the performance of the boards she was on. She was also missing some key boards related to her niche and on topics that she often writes about. After I did a major overhaul and account cleanup and started pinning a variety of her pins to several boards on a consistent basis, we saw an immediate increase in traffic and even set some new records! She now has the complete profile and a system in place to sustain the growth we achieved in the two months we worked together.

Louise’s process felt seamless! After her work on my account, I walked away with more Pinterest boards, better descriptions, an improved Tailwind account, and more! If you’re not sure about outsourcing your Pinterest marketing, know that Louise takes care of everything and makes the whole process super easy.

Jessica Stier

Sharon Chen of Delish Plan

Sharon, a food blogger from Austin, was struggling to get traffic to her site. She created amazing content and had some high quality info products, as well as a plan to sell a new kitchen appliance in conjunction with offshore manufacturers, but she was concerned about her low traffic numbers - especially on Pinterest. Food is the largest niche on Pinterest, but it's also the most competitive. In implementing my strategies, we were able to increase her traffic and leads, getting more eyes on her products organically and in record time. We cleaned up her profile (she had WAY too many boards!) and focused on her keyword optimization. In less than 3 months, we managed to double her monthly unique visitor numbers (from 30K to 60K) and implemented an actionable plan that she can continue to implement on her own when our work together ends.

If you want to utilize Pinterest to drive more traffic, make more sales, get more leads, or whatever you are trying to achieve from your online business, she is THE person to work with. Her program is by far the best program I've ever used to help my online business get more attraction on the internet!

Sharon Chen

Kristin Addis of Be My Travel Muse

Kristin, an expert on solo female travel, monetizes her site through affiliate marketing. She benefits greatly from increasing her traffic organically, and from multiple sources. When we started working together back in 2015, she already had somewhat of a presence on Pinterest and was generating around 1,200 hits from Pinterest referral traffic every month. After the first few months of taking over her Pinterest account, we had increased her traffic ten fold. She was getting 10,000-12,000 hits per month on average! Pinterest became her number one social media referral source (and still is). After we wrapped up, Kristin's social media team continued management the account and her numbers remained consistent, for the most part. When she decided she again wanted to invest in increasing her organic traffic, she signed up for our account management package and we quickly saw her traffic grow to nearly 20,000 pageviews within two months of resuming our service. Affiliate sales are up too! 

I didn't have much of a Pinterest strategy at all and knew I needed to start one. I didn't have the time to learn how to use Pinterest and to make the pins. Louise's efforts have shown me that Pinterest is an amazing tool for driving traffic that is ready to purchase. I've seen an increase in affiliate sales and I would definitely recommend Louise's service to anyone with the kind of content that is visually appealing and helpful - the kind of content people on Pinterest love.

Kristin Addis

Is Your Pinterest Profile Optimized for Sales?

A thorough checklist to make sure your e-commerce brand's Pinterest profile is optimized to bring in more traffic and increase sales!

This extensive checklist includes the steps to optimize your e-commerce brand's Pinterest profile for success.

Get more impressions, traffic and sales from rapid growth using effective Pinterest marketing strategy!