Tailwind Vs. Board Booster: Which Pinterest Scheduling Tool Should You Use?
If you’re in the process of establishing your Pinterest marketing strategy or are looking for ways to manage your Pinterest account, you’ve likely encountered the dilemma of deciding which scheduling tool to use.
The two tools you’ll hear most about when searching are Tailwind and BoardBooster. Some sources may tell you that Tailwind is the best, and others will proclaim that BoardBooster is the only way to go.
Both Tailwind and BoardBooster have their pros and cons, and your choice of which to use will completely depend on what you’re looking to get out of your Pinterest scheduler. So, I’m going to lay out the basics of each and share my personal favorite of the two. Then you can choose which scheduler would best fit your brand’s Pinterest needs.
How It Works
Tailwind is the gold standard for Pinterest schedulers and probably the most popular one in use. It allows you to pull images from the web, your website, a blog post, your Pinterest home feed, Pinterest search results, or any boards and process them by adding the pins to your drafts. Once in your drafts, pin descriptions can be optimized, and you can add the pins to your schedule right away.
Tailwind is a paid service that costs $12/month for 400 pins each month. If you purchase a subscription for the year, however, the total cost comes out to about $10/month, a flat rate for an unlimited amount of pins.
Tailwind offers additional features like Tribes, which is a collaboration tool that allows you to join groups, or “Tribes,” where you can add your own pins through Tailwind and see a special feed consisting of all the pins from other members of the Tribe.
Tailwind Tribes are a great way to gain exposure for your pins, and they’re also a great source for curated content that you can pin to your own account. For example, if your brand specializes in cocktails, you might join a Cocktail Recipes Tribe where you and a hub of other pinners can share and exchange cocktail recipes. Members will start sharing your content on their Pinterest accounts, and in turn you might find some recipes for your boards.
Pros of Tailwind
On Tailwind, it’s easy to see what you scheduled and when, and you can decide how many time slots you want on your schedule, whether it’s 10 pins per day for Pinterest beginners or up to 30 pins per day for users with more content to share.
I personally love Tailwind for its analytics features. It’s easy to see how well a particular pin has done on your Pinterest account in terms of engagement, and you can organize and view all the pins that you’ve scheduled from your Tailwind account, whether your own pins or what you’ve repinned from other websites. You can view how many repins there are and the virality scores of your boards, which indicate how much engagement your boards or group boards are getting.
This is important information because seeing which pins are most successful can guide you in knowing what to share again and what kind of content to create so that it resonates with your audience. You can track the growth of your account and even integrate your Tailwind account with Google Analytics to track your visitor count and pageviews generated in the last 30 days.
In fact, you can find more information in Tailwind’s Analytics Dashboards than on Pinterest Analytics. Tailwind is a Pinterest-approved API partner, which means Pinterest allows them to pull important analytics info about your profile and show them to you.
Cons of Tailwind
A downside to Tailwind is that it doesn’t allow for too much automation. You’re probably thinking, “It’s a scheduler, its job is to automate your pinning preferences and post pins automatically based on what you tell it to do,” but this isn’t the case. Tailwind requires careful attention when determining what pins to reschedule and programming your pins onto the calendar.
How It Works
BoardBooster is a good solution for those who are looking for a lot more hands-off automation. With BoardBooster you can pull pins directly from one board and assign them to go out to other boards several times daily. You can also set up a constant loop that automatically repins older pins back to top of your boards.
While it’s similar to Tailwind in that it’s a very effective Pinterest scheduler, BoardBooster has a very different interface. It pins your content by creating secret boards on your account where you add your pins and its software moves the pins to the corresponding boards you tell them to pin to.
BoardBooster is also a paid service, but, unlike Tailwind, you pay by the pin. One pin is $0.01, so if you’re pinning 30 pins/day (about 900 pins/month), the cost would equal about $9 per month.
Pros of BoardBooster
Board Booster is effective for people who want to take a hands-off approach to their brand’s Pinterest account, as it is the master of automation. It’s also more cost effective for those who aren’t looking for an unlimited pin allowance like on Tailwind and want to pay by the pin instead.
Cons of BoardBooster
BoardBooster is not an approved API partner with Pinterest like Tailwind is, so some of the practices used by the software violate Pinterest’s Terms of Service. This can make BoardBooster feel a little unreliable. Who knows what could happen to your account if your scheduler is not operating under the rules of Pinterest.
BoardBooster’s method for posting is also overwhelming. I have a lot of boards on my account, so it was a little crazy to see this plethora of secret boards created to correlate to each of my visible boards. If you’re using one of your secret boards for something, like collaborating with a client or personal pinning, your account can start to look pretty chaotic.
And the Winner Is…
For me, it’s Tailwind all the way.
Tailwind offers a comprehensive overview of everything on my schedule. I like to be able to move pins around and schedule them in a more controlled way . For example, I might want one pin going out today and then only once 3 days later.
Also, Tailwind’s interface is quite easy to learn. All of my individual pins are easy to track on it, whereas on BoardBooster, all those the secret boards became too much to bear.
Regardless of which you choose, there most likely will not be a difference in terms of traffic. The scheduler you use should be tailored to your own personal needs when managing your brand’s Pinterest profile and how much time and energy you want to channel into your Pinterest marketing strategy.
I say go ahead and try both, and let me know what you think in the comments below or in my Facebook group.